RIM in Heaps of Trouble : Microsoft is their only Hope

SOURCE: Huffington Post

Image representing Research In Motion as depic...

Image via CrunchBase

Microsoft may be compelled to purchase at least one the fledging wings of RIM”s failing business. RIM, known for making BlackBerrys and the BlackBerry ecosystem, has seen its empire crumble under itself. Analysts are now saying that Microsoft or even Google could save the some of the company’s assets.The Canadian company has seen its stock plummet to near extinction… shares have fallen 18% and from its glorious days, RIM is worth just a humble 4.1 Billion in market cap. These are gloomy days for BlackBerry fans… and gloomier still for the employees at RIM.

BlackBerry® Curve™ 9350/9360/9370

BlackBerry® Curve™ 9350/9360/9370 (Photo credit: Official BlackBerry Images)

It’s the beginning of the end. And for those who work at RIM, the situation is nothing short of horrendous : stock has fallen 70%, BlackBerry 10 OS has been postponed to 2013, and on top of that… employees are getting the “You are fired” lectures on a constant basis…So is there hope….

English: Windows Phone 7.5 Start

English: Windows Phone 7.5 Start (Photo credit: Wikipedia)

RIM needs to move quickly… quickly than ever before. Their only hope is adopting Microsoft’s Windows Phone OS, which has now reached some 80,000 apps and has reached a mature level of development. The BlackBerry maker can also switch gears and become a tablet maker for Microsoft’s Windows 8 OS

The last resort would be a straight-up acquisition inquiry… in which Microsoft, not Google would make the more reasonable buyer. One thing’s for sure…. the BlackBerry’s best days are surely behind it.

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Most Disappointing Tech in 2011

There is decent tech, and then there is electronics fit for the garbage can. Although we didn’t see much trash in 2011, we did see plenty of it. Counting this lists is like enumerating a death row list or going through a casualty roster…all of these didn’t stand a chance even before their release.

Motorola xoom

The specs look good. The TV ads even better. But what destined this tablet for the funeral pyre was the ridiculous price tag. Sporting Honeycomb and good tech guts, the XOOM would have at least sold decent if not for the 800 bucks people had to swallow.

PlayStation move

Don’t let the high-rez image fool you. The Move is so poorly designed that it requires another handheld device for it to work properly.

Regardless, the Move looks like something that has nothing to do with gaming. In addition to it’s pathetic look, the Move suffers from game support, troubleshooting, and accuracy. Sony thought it could introduce the PS3 to new gamers…but… not even PS3 owners bought this weird Fisher Price toy.

blackberry

First it was the three-day outage for existing phones…But at least we thought RIM would hold good on its new phones for launching… Wrong. Aside from it sporting the first touchscreen on a BlackBerry for the first time, the Bold 9900 seemed to launch adequately… if a little late, since it was not 2005 but 2011.

Well,  one would think that RIM would heavily market their very first touchscreen brick…Wrong again. The ads barely began to show after the Christmas Holiday.  Add to that RIM constantly changing the name for the new ( and improved) BlackBerry OS, –which by the way was the only thing for which people had any thread of excitement, and you have a recipe for disaster.

 

iPhone 4s

Apple generally disappoints. But who would have thought that the Cupertino Giant would redefine disappointment in 2011. Things started bad when the company deflated people’s iPhone 5 hopes. Apple fans got an identical machine that only differs from the 4 in that it has more powerful processing guts, an annoying battery-draining Assistant, the battery-draining Reminders, an improved ( and again battery-draining) Notifications… I mean, did Apple engineers suddenly miss the obvious: no matter how great the Reminders and Siri are, they endanger the battery life.

iphone batteryWell they never got the memo. Unfortuantely, owner after owner, complained about the battery…Apple disappointed with the iPhone 5… but they didn’t even manage to make the iPhone 4s at the very least decent…

Microsoft to acquire BlackBerry

A Bloomberg rumor has it that company Research in Motion( famous for their BlackBerry’s, ) may be staring Microsoft’s acquisition offices. Needless to say, the cell-phone makers have taken a hard fall- the former 83 billion dollar company has lost its golden years when it used to be at the top of the smart phone market. It is only apparent that the Blackberry maker is attracting companies- but not in a good way. Bloomberg Sources speculate that Microsoft or even Dell may be eyeing the company for a potential acquisition.
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If you ask many analysts, Dell is said to be the best fit over Microsoft. This is arguable and debatable but nonetheless, RIM will be bought by a software giant or a manufacturing giant. Still, other analysts believe Microsoft is most likely to execute the acquisition- the Software Giant is actively involved in the smart phone league, though the stats don’t give merit to Redmond’s work.A RIM acquisition would be ideal for Microsoft Windows Phone 7 strategy as it involves several important Blackberry software/ hardware assets such as BlackBerry Messaging, BlackBerry AppWorld, and the like.

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Bottom line: There is no question about the immediate result a RIM acquisition would make on Microsoft ‘s Mobile platform- Windows Phone 7 not only would benefit, but also eliminate it’s former competitor- thus coming closer to its rivals on the tip of the smart phone echelon.

Windows Phone 7 Market Share Falls: Mango to the Rescue?

This just in some two hours ago, according to the Los Angeles Times… Microsoft’s Windows Phone 7, as of the end of April, fell from 8% market share to 6.7 %. Meanwhile, iPhone fell to the second spot, and RIM’s BlackBerry’s fell to the third- in short, WP7 is fourth in the market with a decent 6.7%– Android has acquired the top smart phone spot.

Source: Bing Images/ Yes the cute little robot is now the top smartphone in the U.S.- big warning for Windows Phone 7?

Now the million dollar question… can that delicious ripe fruit called Mango be the platform’s savior and … redeemer? Microsoft certainly seems to think so.. and so would those who have seen what Redmond has in store for WP7 coming this fall ( check the video below this article). Microsoft has to act fast before, the market gets away from them.A great concept… it just needs better execution and delivery./Source: Bing Images

Here are the five things Redmond has to do to dominate before its too late:

1. Extensively Advertise Windows Phone 7

2. Deliver continuous updates to the platform

3. Respond quickly to WP7 customers

4. Limit the configuration time carriers (At&t and Verizon Wireless) can take before releasing the updates to customers

5. Integrate with other existing Microsoft components

Bottom line: the Key for Microsoft is delivering and executing what it is already offering- Redmond must very quickly get the Mango update to customers, before the customers start ignoring the platform. If the Mango update is delivered successfully, RIM’s BlackBerry’s will fall and iPhone will be in serious trouble.

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